I think that soccer is neglected by Americans because of the simple fact that it is a sport that has been taken over by the American sport called football. Football has been america's game for a long time and I do not think that is going to change. Don't get me wrong soccer is a on going game in america but not as popular as football.
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Soccer is probably not as well attended in the US then other countries because it was introduced later. US's first popular sports were football, Basketball, and Baseball. Therefore, people in the US liked these sports more. As soccer was introduced to the US, more and more people began liking it. Eventually I can see soccer becoming as popular as basketball and football but i predict that it will take a couple years.
Culture- this has already been extensively studied. Not enough goals in a game/excitement to hold an American audience until Demographics change further.