This kind of kick is called a drop kick. A drop kick, unlike a punt, where the kicker kicks the ball without bouncing it, satisfies the conditions for a field goal, so if the player drop kicks the ball through the goalposts, he scores three points.
Drop kicking is fairly difficult with the elongated North American ball as compared to the rounder Rugby ball.
Nevertheless, a quarterback who developed this skill would have an advantage, as he could try a pass play on third down in the red zone, and if nobody was open, could kick for three points.
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