The goal is to score more points than your opponent. You score points by getting your rocks closer to the button (center circle) than their rocks, or more of your rocks in a scoring position that they get over the duration of play.
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The goal in curling is to get your team's rocks closest to the center of the "house" (the 12-foot wide scoring area that looks like a big target). Any rock that is touching or inside the house is eligible to score. When all the rocks have been thrown down the ice, whichever team has the rock closest to the center of the house (the tee) scores. The number of points they get depends on how many rocks they have that are closer than the opponent's closest (each rock counts for one point, no matter which ring it's in; the rings are just there as a visual aid to help judge which rocks are closer and farther from the center).
Teams use complex strategies, which include things like putting up "guard" rocks in front of the house for rocks in the house to hide behind, and hitting out opponents rocks while rolling their own rock to a specific spot.
Sweeping decreases the friction between the rock and the ice, and is used to make the rock go farther and/or straighter, if so desired.
Well you know its just another Olympic sport some people invented just for the fun of it.
To get your stone closest to the button in the house (the centre of the bullseye target).