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A clear goal is measurable; for example, 'we want to be the best at" whatever"' is inferior to: 'we want to win the JD Powers first Place Award in our Category'; 'Safety is our Goal' is inferior to: 'No Lost Time Accidents for One Year'. The problem with Clear Goals is that it is blatantly obvious when you fail. That is also their advantage.

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Q: What does clear goal mean?
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