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It (football, i.e., soccer) is a marketed sport after the same manner as other sports. Sports need money. The teams pay the players (the best of whom earn more in endorsements), and the teams get money from ticket sales and broadcast of the games. Football is "sold" to fans to get them to come to the games, or watch them on TV. Sponsors pay the TV networks to place ads during the matches. They hope to make more money selling their products or services by placing the ads. It's the business side of the sport, and it is the mechanism that keeps it going.
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