Before the days of easy media access, having the different types of top riders wear easily recognizable jerseys was a simple way of helping the spectators track the action.
There's nothing special about the jersey being yellow, it might just as well have been any other easily recognizable colour/pattern - but now they choose yellow.
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The London 2012 Paralympics
Henley Regatta
The Bledisloe Cup
500 mile automobile race
The 2010 Olympic Winter Games were held in Vancouver, Canada.