Nothing, dead people can not make money.
In 2011, in a 36 race schedule, icluding bonuses, Dale Jr. earned $5,329,888.
In 2010, in a 36 race schedule, including bonuses, Dale Jr. earned $4,940,288.
In 2012, including bonuses, Dale Jr. earned $5,816,567 in the Nascar Sprint Cup Series.
For his win at Michigan International Speedway on June 17, 2012, Dale Jr. earned $168,775.
I've never heard of a Dale Earnhardt package available from the factory, but many of those packages were dealer installed down south.
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Dale Jr. owns nothing of DEI. Dale Jr. was looking for a 50/50 partnership with his stepmother, Theresa Earnhardt back in 2007. When that didn't work out, Dale left and went to Hendrick Motorsports in 2008.
Actually, Dale Earnhardt Jr. made $27.1 million dollars in 2007 to Jeff Gordon's $22.5 million dollars. You can expect Dale's income to go up with new sponsorships from Adidias, Pepsi (Amp), and Sony. In fact, Dale commanded the largest endorsement deal in Pepsi's history when he signed with Hendrick Motorsports and picked up Amp as his primary sponsor.
Excluding bonuses, Dale Jr. earned $1,506,363for winning the 2014 Daytona 500.
Dale Earnhardt, Jr. won both races. The first race was a 5 lap race in which Shaquille O'Neal had a 1 lap head start. The second race was a 10 lap race in which both racers started evenly, but Dale Jr. had to make two 4-tire pit stops. Both races were won by a last lap pass by Dale Earnhardt, Jr.
Only what she earns!