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Money, mainly in the form of revenues from game attendance and radio/television rights.

Attendance was dramatically down at games. The Braves had the highest attendance in the National League in 1957 at 2,215,404. That dropped to 773,018 in 1963. As far as radio/TV rights go, other than the Houston Astros there was no other major league Baseball team located in the South. So, not only was Atlanta a larger city than Milwaukee, there was little competition with other teams for fans in surrounding states.

The Braves board of directors voted, in late 1964, to move the team from Milwaukee to Atlanta. However, one of the Braves minority owners named Bud Selig (yes, that Bud Selig!) and officials of Milwaukee County went to court and won a temporary stay keeping the Braves from moving for the 1965 season. The move was made after the 1965 season.

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Q: Why did the braves leave Milwaukee?
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