Sam Bradford 2008
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The last pure wide receiver to win the Heisman Trophy was Desmond Howard of the University of Michigan in 1991. But Charles Woodson, the 1997 winner who also played at Michigan, was a cornerback and punt returner who occasionally lined up on offense as a receiver.
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I believe there have been four winners since the NFL-AFL merger. Barry Sanders was the last to win both. He won the Heisman in 1988 and shared the NFL MVP with Brett Favre in 1997. Marcus Allen won the Heisman in 1981 and the MVP in 1985. Earl Campbell won the Heisman in 1977 and the MVP in 1979. Finally, OJ Simpson won the Heisman in 1967 and the NFL MVP in 1973. Don't forget Paul Hornung -- the first to do it.
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I believe that it was Craig James, for the New England Patriots (in the 1985 season).