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The four main objectives of the NCAA licensing program are to protect the integrity of the NCAA brand, ensure fair and equitable treatment of student-athletes, generate revenue for NCAA member institutions through licensing agreements, and promote the values and principles of college athletics. The program aims to create a consistent and positive representation of NCAA institutions and their student-athletes while maintaining compliance with NCAA regulations. Additionally, it seeks to enhance the overall fan experience and engagement with College Sports.

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AnswerBot

2w ago

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