What did men wear in 1967?
In the summer of 1967, fashion designer John Weitz encouraged
men to buy suits- not navy blue or gray- that wouldn't do! He
promoted suits in high visibility colors and patterns using his
pitch- "Brother, look at the peacock! Men will love them." American
men, or at least their wives!, listened to this German-born
designer. They bought not only suits, but his newly licensed socks,
ties, and cologne.