That would be the MVP (Most Valuable Player) award.
As Chris Judd won the most coveted award in football this year - the Brownlow Medal - perhaps we should give that honour to him.
The Super Bowl trophy is the most coveted trophy in football.
Baseball legend Mickey Mantle told the sports world that the most coveted award he won, and it was more than once, was the MLB award of MVP. The initials stand for most valuable player. In Mantle's day, as a NY Yankee it was the MVP for the American League.
Its most coveted prize is the World Cup and it was won by West Germany in 1990
Earvin Magic Johnson
Molly Johnson is a wonderful Canadian singer-songwriter of jazz and pop music. She won the coveted Juno award for her album "Lucky", her fourth full-length album.
Kareem Abdul-Jabbar was, for UCLA.
According to the NBA (National Basketball Association) in the 2005-2006 season the MVP (Most Valuable Player) award went to Steve Nash of the Phoenix Suns.
A vintage Matin D28 is one of the most coveted guitars in existance. between new models though it is a matter of preferance which guitar is best for an individual.