Olympic athletes get paid based on if they win a medal.
For 2008, the payment schedule is:
Gold: $25,000
Silver: $15,000
Bronze: $10,000
(Source: http://teamusa.org/content/index/894)
Also, Michael Phelps had an agreement with his sponsor Speedo in which a $1 million bonus was included if Phelps earns a record seven Olympic gold medals at the 2004 Olympic games in Athens, Greece, or the 2008 Olympics in Beijing, China, which he accomplished.
(Source: http://promomagazine.com/othertactics/marketing_speedo_strikes_endorsement/)
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