Why does the Super Bowl game get tremendous media attention every year?

Answer 1

I venture to say that the main reason there is so much coverage is because of all the monetary backing. There is so much money passing hands during the Super Bowl is would be unwise not to have the media attention it gets. Its common knowledge that a 15 second commercial can cost over a million dollars to air. The more commercials, the more money everyone takes home. Football media attention is money driven.