It was during the 1994 season that he began to use his given name, "Ichiro" instead of his family name, "Suzuki" on the back of his uniform. Suzuki is the second most common family name in Japan, and his manager introduced the idea as a publicity stunt to help create a new image for what had been a relatively weak team, as well as a way to distinguish their rising star. Initially, Ichiro disliked the practice and was embarrassed by it; however, "Ichiro" was a household name by the end of the season and he was flooded with endorsement offers.
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