It you refer to the actual Web Ellis Cup itself ten it was originally a award for another sporting event and had not been used since 1907. In 1987 it was offered to the founding nation of the RWC and accepted then renamed to The Web Ellis Cup.
If you refer to the RWC event then Australia and New Zealand presented the idea back in 1985. At that time the key nations - Wales, England Scotland Ireland and France were asked to vote on the event. Initially Australia, New Zealand and France were the only countries that showed favour for a global tournament plus South Africa who were of course banned form international games because of Apartheid. their vote however was vital in tying the vote 8-8. When one English delegate followed by a Welsh delegate switched sides, the IRFB finally approved the inaugural cup, by 10 votes to 6
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International matches between countries started to become popular towards the end of the 1890's and the early years of the new century. It became obvious that a new international body was required to organise these games and the Fédération Internationale de Football Association was founded in Paris on 21-May-1904.
It is probably impossible to credit a single person with the invention of FIFA, although it's first president, Robert Guérin probably held some considerable influence as he was the manager and financier of the France national football team at the time.
Many did but after 1970,a new design of Silvio Gazzaniga's was taken for FIFA world cup trophy.