The Patriots wanted a change from the Minute Man logo. Basically, the new owner of the team, James Orthwein Bush, wanted to move away from the old, and wanted a newer image for the team. After Bush agreed to sell the team to Bob Kraft, Kraft was brought in to view the potential new logos. Bob Kraft chose the "Flying Elvis" design that adorns the side of the Patriots helmets to this day.
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The Patriots have had three logos in their history. The tricorner hat logo used in 1960 was designed by Billy Sullivan. The Pat Patriot logo that debuted in 1961 was designed by cartoonist Phil Bissell. The present Flying Elvis logo was designed by NFL Properties.
They were founded in 1960 as a part of the AFL, they then were part of the NFL/AFL merger in 1970 and have been in the NFL ever since
1971. In February the name was changed to Bay State Patriots, but after a month it was changed to New England Patriots.