Teams that have never played in a Super Bowl:
NFC: Detroit Lions
AFC: Jacksonville Jaguars
Cleveland Browns- The original Cleveland Browns won multiple Super Bowls. But when the franchise moved and became the Baltimore Ravens, they made a new Cleveland Browns which debuted in 1999. Those Cleveland Browns have yet to be in a Super Bowl.
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The sole NFC team that has not played in a Super Bowl is the Detroit Lions.
The other three teams are the Jacksonville Jaguars, the Houston Texans, and the Cleveland Browns.
(Cleveland was originally an NFL team that moved to the AFC when the AFL merged in 1970.)