To be a certified coach you must complete training by the USASF (United States All-Star Federation) or the AACCA (American Association of Cheerleading Coaches and Administrators.)
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Cheer leading coaches should have a background in cheering and gymnastics. They should also be free of a criminal record.
You should have some on the job training, and you need to become certified with the American Association of Cheerleading Coaches and Advisors or the USASF