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the nfl makes anywhere from 11.5 billion dollars to 14.7 billion dollars depending on wich team goes to the superbowl. for example the nfl made the most money when the New England Patriots went to the Super Bowl their first year wich was 14.7 billion dollars. the money comes froms ads on television and television broadcasting as well as radio broadcasting and also merchandise that they sell under their name.
The NFL makes 2.7 million dollars off a single 30 second commercial. The revenue off of commercials alone is $275 million dollars a super bowl and steadily increases each year, not to mention they also make money off sports stuff and stadium revenue.