it means it's the first down and ten yards to go until the next first down
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1st and 10 means that the offense now has 4 tries, or downs, to move the ball 10 yards. (1st down and 10 yards to go).
You have to get a first down. When you get a first down, it moves the chains and it is first down. When you have a first down and the are no penalties, it is a first and ten.