The team in the U.S. that sells the most merchandise are the Chicago Cubs the reason for that is because rappers in the 90's made them popular and because they sponsor events in other countries such as Africa and New Zealand.
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There are few records of this however, one that appears to be one of the most popular is the All Blacks. National home shirts are always high sellers for the patriotic fan.
Well club wise it is Barcelona, Manchester United , Chelsea, InterMilan. country Spain and Brazil.