The St. Petersburg Bowl was sold for between $350,000 and $500,000. However, bigger bowl games such as the Rose, Sugar, Fiesta, Orange, etc. would run a lot higher.
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How much does the Bell Helicopter Bowl at TCU pay participating College Football teams?
There is a long list you may follow at http://www.usatoday.com/sports/college/football/2006-12-06-bowl-payouts_x.htm