Football cleats like anything else can cost from very little to a whole lot! Brands link Nike and Under Armor cost more than say an off brand. If you are looking for a team purchase.....consider calling XO Sports (866.496.4327). Great deals and team pricing abound! The staff really knows their gear and they always make my purchases fit in my budget!
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Cleats can range from $20 to over $100, depending on the age of the person, their shoe size, and the sport in which they will use the shoes. Go to a sporting goods store and research pricing and type. http://www.sportsauthority.com/category/index.jsp?categoryId=763941
It definitely depends on the type of cleats you are buying. They don't all cost the same amount.