He invented it because he thought it would be a great idea.
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Walter Camp got his "idea" for American style football from Rugby football and other "mob football" games that were popular on college campuses in the mid-1800s. Because there were few rules, these games were brutal and violence and injury were commonplace, leading to widespread protest and attempts to outlaw them. In an attempt to make these games more controlled and less violent, representatives from some of the major colleges in the Northeast came up with a standardized set of rules based more on soccer than rugby. Over the years, Camp became very influential in these on-going rules meetings. He is considered responsible for introducing such changes as reducing the number of players on the field from 15 to 11, establishment of the line of scrimmage, down and distance rules, the snap from the center to the quarterback, the size of the playing field, and use of referees.