You, obviously....when you buy a ticket to the ball game, or a pair of sneakers with a fancy logo, or a computer game with someone's name on the box. An athlete's salary (assuming you mean from the team with which he or she is contractually linked) is usually paid from the receipts (income) generated by the owners of the team selling tickets to games or other events,selling tv and radio broadcasting rights, and other minor revenue generating things like appearances, souveniers, and so on. Most professional athletes also generate income by allowing their name or recognition to be linked to some manufactured product - called sometimes, Sponsorship, or Endorsement. See "Air Jordan", "Tiger Woods PGA Golf" or "Ace Hardware" for examples... Some professional athletes do not draw a 'salary' but rather win prize money. Professional golfers, tennis players, boxers, and bowlers fall into this category.
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From the fans that attend the games, buy and consume the food and drink, pay for parking and programs. From the TV and radio stations that buy the rights frm the teams to broadcast the games. From the companies that put up advertisements around the stadium and buy the naming rights to the stadium.
It matters the sport and how good you are at it. If you are really good you might make a lot of money such as Dwyane Wade of the Miami Heat who makes $15,779,912 a year.
Technicoly but they don't have to be very good players to earn lots of money. it kinda isn't fair.