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NASCAR FAN Demographics (compared to US average)
GENDER Men 62.4% 128 Women 37.6% 73 AGE 18-24 12.5% 99 45-54 20.8% 109 65+ 13.6% 80
OCCUPATION SUMMARY Construction, Extraction, Maintenance 9.3% 145 Production, Transportation, Material Moving 9.9% 127 White collar 39.4% 99 Blue collar 30.1% 119
HOUSEHOLD INCOME $100,000 or more 19.8% 97 $50,000 or more 55.9% 104
RESIDENCE Own 74.7% 104 Rent 21.0% 88
ACTIVITIES OVER PAST 12 MONTHS Basketball 14.1% 130 Camping 24.0% 131 Fishing 31.3% 147 Golf 18.4% 145 Hunting 14.0% 176 Power boating 10.2% 145
EVENTS ATTENDED/PLACES VISITED LAST 12 MONTHS Busch Gardens (Williamsburg, Virginia) 1.5% 140 Country Music concert 11.3% 155 Monster Trucks 2.2% 194 NHRA 1.7% 227 PBR 1.4% 166 Supercross/Motocross 1.2% 185 WWE 1.5% 144
Information per link below.
NASCAR's fan base is predominantly white, male, and from the southern United States. However, the sport has actively worked to increase diversity and expand its audience to include more women, people of color, and fans from across the country. NASCAR has implemented initiatives like the Drive for Diversity program to support and promote drivers from underrepresented backgrounds.
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