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NASCAR FAN Demographics (compared to US average)
GENDER Men 62.4% 128 Women 37.6% 73 AGE 18-24 12.5% 99 45-54 20.8% 109 65+ 13.6% 80
OCCUPATION SUMMARY Construction, Extraction, Maintenance 9.3% 145 Production, Transportation, Material Moving 9.9% 127 White collar 39.4% 99 Blue collar 30.1% 119
HOUSEHOLD INCOME $100,000 or more 19.8% 97 $50,000 or more 55.9% 104
RESIDENCE Own 74.7% 104 Rent 21.0% 88
ACTIVITIES OVER PAST 12 MONTHS Basketball 14.1% 130 Camping 24.0% 131 Fishing 31.3% 147 Golf 18.4% 145 Hunting 14.0% 176 Power boating 10.2% 145
EVENTS ATTENDED/PLACES VISITED LAST 12 MONTHS Busch Gardens (Williamsburg, Virginia) 1.5% 140 Country Music concert 11.3% 155 Monster Trucks 2.2% 194 NHRA 1.7% 227 PBR 1.4% 166 Supercross/Motocross 1.2% 185 WWE 1.5% 144
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ViviNASCAR's fan base is predominantly white, male, and from the southern United States. However, the sport has actively worked to increase diversity and expand its audience to include more women, people of color, and fans from across the country. NASCAR has implemented initiatives like the Drive for Diversity program to support and promote drivers from underrepresented backgrounds.
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How diamonds affect demographics?
Diamonds do not directly affect demographics. However, the mining and selling of diamonds can impact the economic conditions in regions where they are sourced, which may in turn influence demographics through factors like employment rates, migration patterns, and wealth distribution.
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Age and gender are two common elements of demographics that are used to categorize and analyze populations.
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Studies show that in the United States, one in three, or 75 million people watch NASCAR. 40 percent of NASCAR fans are women
Which of the following does NOT provide information to advertisers about the demographics of media audiences?
News articles do not typically provide direct information to advertisers about the demographics of media audiences. Advertisers may analyze audience demographics through surveys, social media data, or third-party research reports, but news articles themselves usually focus on reporting events rather than audience demographics.
What do demographics include?
Demographics refer to specific characteristics of a population, such as age, gender, income, education level, ethnicity, and geographic location. Analyzing demographics can provide valuable insights for businesses, governments, and organizations to better understand their target audience and tailor their strategies accordingly.
