The answer is 10
The answer depends upon the type of target being used.
Some targets will score the bullseye as 10 (Vegas 5-Dot), others as 5 (5-Spot).
It has become common place for clubs to count the inner most ring of the Vegas target as an "X" which is counted separately to break ties among archers with identical scores. So it is not unusual to hear archers call an "X-Ring" shot an 11.
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You either have 5 zone scoring, this is where the whole gold is worth 9 points, red-7, blue-5, black-3 and white-1. This is also called imperial scoring.
At most main competitions, you will use 10 zone scoring, this is when the inner gold ring is worth 10 points, outer gold-9, inner red-8, outer red-7, inner blue-6, outer blue-5, inner black-4, outer black-3, inner white-2, outer white-1.