The media will always have a positive effect on sport?

Answer 1

Media does have a positive effect on sport on and off the pitch, either it be through marketing, generating funds for charities, organisations etc. Generating awareness for illnesses, problems in the community etc. and other aspects such as, Sportspeople as hero's, the well being of a community, camaraderie in the community etc.

BUT, media also has a very negative impact, In cycling the media covers the drug scandals and thus negatively impacting the sport and how people perceive those athlete's, same with athletes being involved with socially inappropriate activities, such as drug use, violent crimes, cheating, match fixing etc. it damages the sport, the organisations, the athlete the sponsors equity etc. and people don't want to relate with someone like that.

But the media plays a bigger positive role than negative role

Answer 2

While the media can help promote and popularize sports, it can also create pressure and scrutiny that can have negative effects on athletes. Additionally, the media's focus on certain sports or athletes may overshadow others, leading to inequality in coverage. Overall, the impact of the media on sports can vary depending on the circumstances.