A small bit of info, A fine levied by Nascar, in the thousands, Mcclaren was fined 100 million.Answer
Formula One has less sponsors but more money, nascar has more sponsor less money.
Granted formula one has great sponsors and more of an international following but the competition is more about the driver than people think.
As far as team budgets go, it's definetly f1. the big teams have budgets from 100- 250 MILLION. with 10 teams, that's a ridiculous amount of money. I would disagree and say that f1 also has a far bigger following. sure, nascar is big in the us, but f1 is everywhere. it is the third most watched sporting event in the world, and nascar is further down the list. F1 has far more money. No question.
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Obviously Nascar since I've never even heard of "formula one". but its really an opinion type answer.
I love Formula One, and have followed it for many years, the F1 Grand Prix is a world wide event and visits many exotic locations throughout the season, Nascar is an American event not followed much outside the US.