It's all to do with how your tennis arm is suited to each maker, for example, those who prefer hitting a ball with strings that are slightly looser than regualr rackets may prefer to use a racket made by Wilson, as most rackets made by them are a little heavier meaning more power can be put on the ball. Whereas Babolat, the maker I curerntly use, tend to make their rackets a fair bit lighter with tighter strings, and this tends to make the ball literally fly off the hitting area when you hit it.
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