Put the ball forward in your stance, and take your normal swing. Some people do however like the imagine a long low take away. With a fairway wood you do not need to necessarily hit the ball into the ground like you would with an iron, but you can do so.
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Depends how far you can hit it!
The purpose of a fairway wood is primarily to hit from the fairway on longer holes to reach the green, mainly used on par 5's.
Most players also use them on tee shots, if driver would be too much, or there is a lot of trouble, this is because a fairway wood shafts are shorter and the clubs have more loft.
A player like Tiger Woods or Rory McIlroy would hit a 3 wood around 300 yards, but the average amateur could get 220-250 from it.