Basically it is where, when you take your backswing you load up onto your left side (for right handed golfers) and when you hit the ball you compress it well, to get more distance and some spin.
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It is quite popular. On tour around 30 tour pros use it, such as Aaron Baddeley, Mike Weir and Dean Wilson. It is hard to say how many amateurs use it but it is a very sound concept.