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Lamar Hunt,owner of the Kansas City Chiefs.

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Q: Who was the AFL founder who coined the term Super Bowl after seeing his kids playing with a toy called a super ball?
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Who was the AFL founder who coined the term Super Bowl after seeing his kids playing with a toy called a Super Ball aka bouncy ball?

Lamart Hunt (August 2, 1932 - Dec 13, 2006). Former owner of the Kansas City Cheifs. Since his death in 2006, his son Clark Hunt owns the franchise.


Who named the Super Bowl?

AFL founder and Kansas City Chiefs owner Lamar Hunt had jokingly referred to the proposed interleague championship as the "Super Bowl". Hunt thought of the name after seeing his kids playing with a toy called a Super Ball.


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