AFL founder and Kansas City Chiefs owner Lamar Hunt had jokingly referred to the proposed interleague championship as the "Super Bowl". Hunt thought of the name after seeing his kids playing with a toy called a Super Ball.
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Hines Ward was named MVP for Super Bowl XL.
Larry Csonka in Super Bowl VIII
He won the award in Super Bowl XXIX in 1995
The Green Bay Packers won what were retrospectively named Super Bowl I and II, but then they were named the NFL-AFL championship game. The NY Jets were the first team to win a Super Bowl when it was called the Super Bowl.
It was at Super Bowl I on 15 January 1967 by a score of 35 to 10. It was not played using that title but was named the Super Bowl retroactively.