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Celinda Lake is often credited with having identified the Soccer Mom demographic, which was very popular in the late 1990s.

She was quoted at a 2008 press conference saying that there's a new voting constituency out there that could play an equally influential role this election (www.theimaginenation.net). They're called the 'imagine nation,' and they avidly support developing skills of the imagination in schools in order to meet the demand for innovation in the global marketplace.

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Q: Who invented the term soccer mom?
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