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It was the first place to hold the Olympic games
If you mean the ancient Olympic games in Rome or Italy where ever it was then it is because they would compete naked to make sure they weren't a girl( because back then girls weren't allowed to compete in Olympic games) and it was also in the same place unlike nowadays.
In Ancient Greece
Because the Olympics started in Greece which is where Zeus and other mythical stories took place.
The Greeks thought it was the place where the gods lived. The place where gods lived was called Olympia but the mountain Olympia was named because that is where every 4 years they would do the Ancient Olympic games in honour of the gods.