Just to get some figures, in the 2006 world cup 2.2 billion people watched it. So in 2010 it could reach 3 billion. Mind you it is the most popular sport in the world.
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The figure is huge, for the last world cup over a billion people watched it.
Estimates vary from 800 million to 1.1 billion people, though, as with all sporting events of such magnitude, an exact figure will never be known.
There is many channels that are offering the airing of the World Cup games like the Supersports. Google supersport.com and stream it online.
This is a world cup in football that took place in France, 1998. Many people joined up to play and to win.
it'll be good for aussies and since soccer is a well liked game in Australia many people will be interested to come and watch which'll increase money for us aussies.