More people tune into the World Cup Final than the Super Bowl, simply because soccer is a worldwide sport. However, FIFA's claim that more than 1 billion people tune into the World Cup final is exaggerated.
According to a 2007 article in the UK newspaper The Independent, "Fifa's overblown figures, the World Cup finals of 1998, 2002 and 2006 respectively attracted global audiences of 1.3 billion, 1.1 billion and 715.1 million people... According to Initiative Sports Futures, independent analysts with no ties to Fifa, the figure for the 2006 [World Cup] final was 260 million in the 54 key markets it surveyed, accounting for 90 per cent of the world's TV households." (See Related links for full article.)
Even so, at 260 million, the World Cup final had more viewers than the 2006 Super Bowl.
2006 World Cup vs. Super Bowl viewership World Cup Final, Italy v France
Claim: 715.1 million, Estimated: 260 million
Super Bowl Steelers v Seahawks
Claim: 750 million-1 billion, Estimated: 98 million
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The Super Bowl.
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