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A company may sponsor a team so the company's name appears on the players' kit. They may sponsor the match ball. They may also sponsor their company advertising round the arena or stadium.
Nike is an international company which is well known for its swoosh logo. Nike is closely associated with athletics and sports where they sponsor a wide variety of teams.
the olympics
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Under Armor is a sponsor of the Temple University sports teams.
An official sponsor of an event or organization contributes money or other assets to the organizations or organizers of the event usually in exchange for the right to advertise its connection to the event or organization. For example a sports shoe company might become an official sponsor for an athletic event or athletic organization.
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It is good for the sponsor as it gets the company name where people can see it. The more popular the sports person is, the better. Like having your logo on Usain Bolt's shirt would be a great ad for your company because millions watch him when he runs.
There are a number of reputable sports sponsorship sites that are available on the web. The web companies Hookit, Sponsor Space, and Sponsor House, for example, each provide this service.
Dumham Sports is an American Sports and fitness company located in mainly the north east states of America. Product for sale include: footwear, apparel, games and outdoors equipment.
FIFA Women's World Cup
Some failed sports sponsorships have been when Polaroid tried to sponsor NASCAR but then went bankrupt.