Tom Brady has 7 and is tied with Joe Montana (1982, 1983, 1984, 1988, 1989, 1990, 1993) with 7. He was with the Kansas City Chiefs in 1993 and the San Francisco 49ers for the other 6.
John Elway (all with Denver), Roger Staubach (all with Dallas), and Terry Bradshaw (all with Pittsburgh) were in 6 conference championship games.
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AFC: Jets NFC: Vikings
There have been four ... 1) Shaun King of the Buccaneers in the 2000 NFC Championship Game. 2) Ben Roethlisberger of the Pittsburgh Steelers in the 2005 AFC Championship Game. 3) Joe Flacco of the Baltimore Ravens in the 2008 AFC Championship Game. 4) Mark Sanchez of the New York Jets in the 2009 AFC Championship Game. All four lost.
Joe Flacco in 2009 - lost in AFC Championship game to the Pittsburgh Steelers Mark Sanchez in 2010 - currently playing in AFC Championship game against the Indianapolis Colts
The Los Angeles Lakers won the Western Conference championship in 1962, 1963, 1965, 1966, 1968, 1969, and 1970 but lost the NBA championship to the Boston Celtics each of those years except for 1970 when they lost to the New York Knicks.
Since the Dallas Cowboys were founded in 1960, they have appeared in 10 NFL Championship games: 1966 - Lost to Packers 1967 - Lost to Packers 1970 - Lost to Colts 1971 - Won against Dolphins 1975 - Lost to Steelers 1977 - Won against Broncos 1978 - Lost to Steelers 1992 - Won against Bills 1993 - Won against Bills 1995 - Won against Steelers