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A green field venture refers to a project, transition or change where you do not have to take existing facilities into account, but are allowed to make a new designs based on the requirements set up.
This as opposed to a brown field, where your design or plan has to take a lot of existing facilities into account.
For instance, imagine a project where employees of a company are going to move into a new building. If they bring their old PCs, and the company brings all of the old furniture, and IT moves the same old WAN and LAN cables in, it's a brown field.
If they get new PCs, furniture and everything, essentially leaving all the old things behind, it's a green field.
Wiki User
∙ 11y ago
Wiki User
∙ 8y agoGreenfield Venture is a form of market entry strategy with establishment of a new wholly owned subsidiary in a foreign country by constructing its facilities from start.
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