3.5 million
Officially chosen: polar bear coca-cola commercial 2012. Not only officially chosen but also the most kid-liked and rated the weirdest/happiest commercial in the 2012 super bowl.
Officially chosen: doritos sling baby. Not only chosen by the officials but also most seen and #1 rated funniest super bowl commercial of 2012.
Melanie Amaro
3,500,000 got in the doritos commercail in the superbowl.
Official answer by the NFL: dog strikes back- Volkswagen commercial 2012. Not only the best judged by officials, but also the #1 rated most seen AND the favorite of all the fans.
The average cost of a 30 second advertisement during the Super Bowl is $3.5 million. Because most advertisements are around that length, that is also representative of the average cost of an advertisement during the Super Bowl for a company.
Charlie Finn. He was in Super Troopers at the Dipest Burger "Punk"
The main theme of Madonna promo in 2012 was to advertise the Super Bowl. What this means is she wanted more people to watch it. If someone heard she sang live at the Super Bowl then they would watch next year. Also when they watch they see new commercial they want to buy it. So mostly to advertise is what this answer is about.
Ruin the Internet Comedy - 2011 'Sexy Dance' Doritos Crash the Superbowl Commercial 2012 2-1 was released on: USA: 4 January 2012
ADP Commercial - 2012 was released on: USA: 4 December 2012 (internet)
POSE Commercial - 2012 was released on: USA: 21 May 2012 (internet)
ENQINET Commercial - 2012 SUSPENDED was released on: USA: 15 September 2012