NEVER
Wrong!!! Don's late wife's name was Rose - see below from Wikipedia
"...
Rose died of liver cancer on June 1, 1997 and in honour of her perseverance, Don created Rose Cherry's Home for Kids.[6] Her name has motivated Cherry to always wear a rose on his lapel. Cherry contributed in developing Rose Cherry's Home for Kids which has since been renamed to The Darling Home for Kids, in Milton, Ontario.[9] The Hershey Centre in Mississauga, Ontario is located on "Rose Cherry Place," a street named for his late wife.
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