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The most important event to impact the Snowboarding industry was the inclusion of snowboarding in the Winter Olympics, starting in 1998 in Nagano, Japan. This prestigious recognition significantly elevated the sport's profile, attracting mainstream media attention and increasing participation worldwide. It also led to greater investment in equipment technology and marketing, ultimately shaping the industry's growth and popularity. The Olympics helped snowboarding transition from a niche activity to a global sport, influencing youth culture and lifestyle.

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2w ago

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