What is a order winner?

Answer 1

A useful way to examine a firm's ability to be successful in the market is to identify the order winners. An order winner is a criterion that customers use to differentiate the services or products of one firm from those of another.

-Operations Management 8e by Krajewski, Ritzman, Malhotra

Answer 2

Order winners are being defined as criteria which influence the customer's purchase decision to the strongest extend, i.e. if the order winner is achieved it provides great competitive advantage.

Example:

Paper clips - colour, size, shape, etc. might influence the purchase decision, however, if the price is wrong the customers will not make the purchase.

(price - Order Winner)

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