This question is entirely opinionated, as both games have their advantages and disadvantages. Such as, a lot of people theorize that checkers is actually a solved game, and that there is a pattern to win every time for the player who moves first. Also, Chess is considered too complicated by many people, as it takes considerably more time and practice.
But overall, both games can be good hobbies, or just something to have fun and pass the time away for awhile, or even competitive sports!
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Technically, chess is more popular, I did a vote out of 100 chess and checker players and 93 people chose chess.