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"Revenue" is all the money made off a product before taxes and expenditures are taken into account. For example, if you sell a product for $10, your revenue is $10. Tax is $0.70, and say you spent $2 just to make the product. Your PROFIT is ten minus two minus seventy-cents. Do not confuse REVENUE with PROFIT. They are different.

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Q: What does generated revenue mean?
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Revenue that is generated internally!

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