The short answer is because it's pretty. Baseball dirt or infield mix does not need to be red for any reason. Gray, and brown infield mixes are available, and in the past they were more popular than they are today. We've been searching for the last several years for a good source of naturally red clay and sand, because that's what coaches ask for. Last year we finally hit it. Often times brick dust, calcined clay, or shale like Game-On Red is installed on a baseball field. Brick dust is of course red, and almost all topping products are dyed red because that's what coaches ask for. Game-On for example has a natural color product that we sell, but nobody buys it. It's naturally a grayish brown, but every coach I've ever talked to asks for red even though the natural color is cheaper. You can read more than you'd ever want to know about baseball dirt at www.fraziersfieldrepair.com
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