Well, honey, that bell tolls during NFL games to signal the end of each quarter. It's like a polite way of saying, "Hey, time's up, folks!" So, when you hear that bell, you better wrap up your nachos and get ready for some more football action.
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Bells toll in NFL games for various reasons. Mostly, however, the Bell are used as a method of exciting the home teams fans when a big defensive stand is needed. The PA announcer plays the bells, and the crowd roars, hopefully making it harder for the away teams offense to hear the signal calls.
The Bell is usually used during a home teams defensive stand when the PA announcer is trying to rally the fans so they make a lot of noise.